Hospital
Be Vietnam
UX Research
Conducting market and competitor research to uncover booking behaviors, identify wait-time pain points, and reveal gaps for seamless healthcare access.
UI/UX DESIGN
VERSION 2026by Min Duc
Hi, I’m Minh Duc
My name is Duc, based in Ho Chi Minh City. I specialize in UI/UX design, driven by a passion for crafting intuitive, user-centered interfaces. My goal is to transform complex ideas into highly accessible and functional digital products.
“Start simple. Stay curious.”
EDUCATION
- 2025 - Present:UI / UX Product DesignTelos Academy
- 2020 - 2024:Infomation TechnologyHutech University
+84 915 607 543
pmduc0201@gmail.com
Pham Minh Duc
CLINIX
Overview
Clinix transforms the traditional clinic appointment booking process by eliminating complex, manual flows.
Recognizing that existing platforms are often unintuitive for elderly and low-tech users, this redesign focuses on ultimate simplicity and accessibility. By introducing symptom-based clinic recommendations and three flexible booking paths, Clinix enables users of all technical backgrounds—from first-timers to senior patients—to secure medical appointments seamlessly in just a few taps.
HospitalBe Vietnam
Wireframe Creation
Conducting market and competitor research to uncover booking behaviors, identify wait-time pain points, and reveal gaps for seamless healthcare access.
High-Fidelity Design
Design a clean, accessible interface featuring visual specialty categories, interactive time-slot grids, and clear checkout tickets.
Usability Testing
Test interactive prototypes with real users to uncover friction points, validate booking speed, and refine the Clinix user experience.
Market Research
The demand for digital healthcare and online clinic booking continues to grow rapidly, especially among busy urban professionals, families, and individuals seeking efficient medical care. However, many existing healthcare platforms still rely heavily on fragmented booking flows, rigid dropdown forms, and outdated user experiences.
Through market observation and competitor analysis, several key opportunities were identified:
- Patients increasingly prefer mobile-first, instant booking experiences that reduce clinic wait times.
- Users are highly motivated by adaptive flows, such as symptom-based auto-matching and one-tap re-booking.
- Navigating complex medical specialties and finding the right doctor remain major friction points due to a lack of visual guidance and clear information.
- Modern users expect healthcare applications to feel seamless, transparent, and trustworthy rather than overly clinical and confusing.
Clinix was created to bridge these gaps by combining structured clinic booking with intelligent symptom matching, personalized history re-booking, and a clear, modern digital interface.
Pham Duc Trong
- 31 years old
- Binh Thanh District, Ho Chi Minh City
31 years old
Binh Thanh District, Ho Chi Minh CityTrong is a 31-year-old product designer working in a fast-paced environment. Balancing tight deadlines with personal health, he values high efficiency and seamless digital services to manage minor health issues without disrupting his busy workday.
Through user observation, his core behaviors and goals include:
- Requires a fast, mobile-first booking flow that fits seamlessly into a tight work schedule.
- Needs an intuitive symptom-matching feature to quickly identify the right specialty without self-diagnosing confusion.
- Expects transparent pricing and instant digital queue tickets to minimize unnecessary clinic waiting times.
Competitor Research
Medpro
Offers comprehensive coverage across public and private hospitals, but suffers from high information density, text-heavy screens, and a lengthy 5-to-7 step booking process that causes user fatigue.
BookingCare
Strong in medical content and search functionality, yet relies on traditional, non-interactive forms and an outdated visual structure that feels overly academic for digital natives.
YouMed
Focuses well on personal health records, but lacks a streamlined 1-tap re-booking workflow and relies on static, text-based department navigation.
Goal
Design a modern, mobile-first clinic booking experience that streamlines appointment scheduling through symptom-based auto-matching, one-tap history re-booking, and transparent digital tickets.
Problem Statement
Many patients struggle to navigate complex medical specialties, face long wait times, and waste effort re-entering historical booking information due to fragmented, text-heavy healthcare platforms.
Value Proposition
Clinix combines smart symptom matching, one-tap re-booking, interactive time slots, and clear billing into one seamless platform — helping users book appointments faster, reduce medical anxiety, and manage check-ups effortlessly.
Solutions
To address the challenges faced by clinic patients, Clinix introduces a modern digital healthcare ecosystem built around five core features:
Auto-Match Symptom Engine
Clinix analyzes user-entered symptoms to automatically map them to the correct medical specialty, eliminating healthcare confusion and preventing misbooking.
Digital Queue & Billing Summary
Through real-time digital tickets and transparent fee breakdowns, Clinix provides clear visual updates and eliminates hidden costs before checkout.
1-Tap Smart Re-Book
Users can instantly schedule follow-up appointments by pulling historical consultation data, pre-filling past doctors, clinics, and profiles in seconds.
Interactive Time-Slot Grid
The app replaces rigid static dropdowns with single-tap visual time slots, allowing users to effortlessly select available appointment windows.
User Flow
StartHomeAuto-MatchBy SpecialtyRe - BookEnterSymptomsChoose ASpecialtyDropdownSpecialtyAuto-selectedSelectRecommendedClinicSelect ClinicDropdownClinic Auto-selectedChoose Date& TimeChoose Date& TimeChoose Date& TimeTap"Next Step"ButtonPatientInformationTap"Confirmation"ButtonSuccess /Queue TicketEndSelectPaymentMethodReviewQueueNumberReviewAppointmentDetailsReviewBillingSummaryInputNumberPhoneSelect Dateof BirthFill FullNameTap"Confirm"ButtonBookingCheckoutPay at ClinicDeskE-WalletVietQR /Bank Transfer
UX/UI DESIGN
12+ scalable screens covering the complete user flow, from onboarding to payment confirmation and queue ticket generation.
Reliable Navigation
Integrated with smart symptom-matching and structured specialty paths, Clinix ensures accurate clinic selection and transparent queue management, giving patients peace of mind and clarity throughout their care journey.
Transparent Pricing
View upfront and clear consultation fees before confirming any booking. Our organized billing summaries and instant digital queue tickets eliminate hidden costs for an effortless checkout experience.
Seamless Booking
Clinix offers an intuitive and streamlined booking experience, allowing users to effortlessly describe symptoms, select preferred specialties or clinics, and confirm appointments in just a few taps.
PAWMART
Overview
Most pet shopping apps fail due to a lack of personalization, poor navigation, and a frustrating checkout process, resulting in an inefficient user journey. PawMart is designed to solve these issues. Our vision is to transform the pet shopping experience into a reliable, effortless, and highly personalized journey, ensuring both pets and owners lead a better quality of life.
Tool:
Shopping MallSVN-Poppins
Shopping Mall
SVN-Poppins
UX Research
- Reseach Objectives
- Market Research
- Competitor Research
- User Research & Survey
- Customer Segment
- Interviews
Analysis
- User Persona
- Empathy Map
- Pain Points
- Key Insight
- User Journey Map
- How Might We?
- Infomation Architect
- User Flow
Design
- Design System
- Wireframing
- Sketching
- User Interface
- Interactive Prototype
Testing
- User Testing
- Feedbacks
- Final Corections
- Conclusion
Problem
Most shopping apps for pets lack personalization, clear navigation, and a smooth checkout process—resulting in an inefficient shopping experience and a disrupted product discovery journey.
Solution
PawMart simplifies pet shopping with smart recommendations, clear navigation, and a seamless checkout process—delivering a clean, personalized, and all-in-one shopping experience.
User Persona
Doan Anh Khoa
- 23 years old
- Developer
- Tan Binh District, Ho Chi Minh City
- Single
- 7 - 12 Million VND / Month
Overvire
Hung (23, HCMC IT specialist) is a busy Corgi owner who prioritizes quality. He meticulously researches dog food and frequently buys unique clothing and accessories for “Cún” despite his lack of free time.
Behaviors
- Actively searches for and compares products
- Seeks recommendations from the community
- Creates and manages shopping lists
- Hunts for deals and discounts
Needs
- Convenient and time-saving shopping
- Quality and suitable products
- Reliable information
- Effective shopping management
Pain Points
- Lack of time for shopping
- Often forgets to shop on time
- Difficult to choose size/material online
- Cumbersome food transportation
Goals
- Find the right product as quickly as possible
- Ensure the selected product is suitable and of high quality
- Place orders and make payments without any hassle
Information Achitechture
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UX/UI DESIGN
30+ screens, covering full user flows from onboarding to order tracking, built for scalability.
Simple
Organized by product category, our pet shop ensures effortless browsing and seamless management of all your pet's supply needs.
Seamless
With an intuitive interface and smart filtering, you can quickly find, customize, and add products to your cart. All features are designed to deliver the best, most engaging shopping experience.
Reliable Navigation
Integrated with accurate real-time mapping, Cargo ensures precise driver tracking and transparent route visualization, giving users peace of mind and clarity throughout their journey.
Personalized Account Management
Personalized Account Management Easily manage your profile, settings, vouchers, and support through a single dedicated overview. The intuitive interface ensures quick and simple updates to all your account details.
30+ Screens
Tool:
SaaSSVN-Poppins
SaaS
SVN-PoppinsOverview
Bumba Asia is designed for users seeking digital transformation. The platform seamlessly connects service showcase pages with a centralized hub, guiding clients toward purchasing ready-to-use Looker Studio dashboard templates.
Built around key user pain points, Simba delivers a streamlined, fast, and transparent experience with effortless data integration.
The platform seamlessly connects service showcase pages with a centralized hub
UX ResearchWireframeHigh-Fidelity Design
Summary
Challenge
Built directly around core user pain points, Simba delivers a fast, transparent, and scalable SaaS MarTech platform designed specifically for mid-to-large enterprises to simplify complex data workflows and digital transformation.
Target Audience
Mid-to-large enterprises often struggle with fragmented marketing data, opaque metrics, and overly complex reporting tools that hinder quick, data-driven executive decisions.
Impact
Simba streamlines multi-channel data into a unified hub and Looker Studio dashboards, empowering enterprise teams to make faster decisions and improve operational efficiency.
The Problem
Traditional SaaS platforms often rely on rigid, multi-step reporting that fails the complex data needs of mid-to-large enterprises. Business leaders struggled with opaque metrics and lengthy setup processes just to access actionable industry insights. The challenge was delivering speed alongside high customization. Simba needed an enterprise-grade experience that bypasses traditional friction and translates complex MarTech data into immediate, transparent business value.
How We Solved It
We designed a seamless bridge connecting marketing pages directly to the centralized Hub in minimal steps. To serve diverse enterprise verticals, we integrated ready-to-use, customizable Looker Studio dashboard templates. This enables decision-makers to effortlessly connect business data, manage essential tasks, and visualize accurate, real-time metrics through an intuitive Hub interface—clearly communicating Simba's value while driving long-term retention.
The Impact We Made
Enterprises can now purchase, customize, and deploy industry-specific Looker Studio templates instantly. Data flows into the Hub with 100% precision, giving executive teams total clarity over key operational performance. By eliminating onboarding friction and drastically reducing time-to-value, Simba turned initial site visits into high-converting experiences and strong client retention.
Main Screen Overviews
5+ core screens guiding enterprise decision-makers seamlessly from platform discovery to Looker Studio integration.
Hub-to-Looker Studio Integration
30+ screens, covering complete Hub workflows from account setup and workspace management to custom Looker Studio integration.
Overview
Shutta.co is a digital transformation platform designed to highlight the company’s core positioning, strategic workflows, and talented team. The website delivers a modern UI/UX experience that reflects Shutta's innovative culture, showcasing how human-centric logic and seamless systems drive sustainable business growth.
Tool:
MartechSVN-Poppins◎shutta.co
UX/UI DESIGN
16 core pages, designed to showcase Shutta’s digital transformation capabilities, corporate culture, team environment, and strategic workflows.
Tool:
beautifyFutura PT
Overview
Built on global brand guidelines, TONI&GUY Vietnam blends a bold Brutalist aesthetic with a local-friendly approach. Moving away from standard global templates, the design delivers a distinct and modernized digital experience crafted specifically for the Vietnamese audience.
UX/UI DESIGN
16 core pages fully responsive across tablet and mobile, designed around global brand guidelines with a refined, modern brutalist aesthetic.
Website DesignGlobal brand guidelines, translated for Vietnam.
UI DESIGN
Modern Minimalism: Clean lines, neutral palettes, and refined simplicity. The design is solely focused on functionality, creating an airy, readable, and highly sophisticated workspace.
Problem
Our intuitive Dashboard delivers a complete solution for scaling your operations: seamlessly manage all Appointments, track Employee Performance, and oversee Project Tasks from one powerful platform. Gain the real-time insights you need to boost productivity and drive immediate results.
Solution
Forget fragmented data and inefficient processes. Our Dashboard is the unified solution, providing the intuitive tools to: seamlessly manage Appointments, track Employee Performance, and streamline Tasks. Gain the absolute clarity needed to make swift decisions and accelerate growth.